Hi friend,

Lengthy catch up ahead so if you're not interested in scrolling to the bottom, there's 25% off the entire Cowork shop right now through the end of the week, no code needed. Okay now that we have that out of the way, let's gab!

It's been awhile since I've dropped into your inbox. There's so much I want to tell you about the last few months -- about the work we're doing, being off Instagram, and what's ahead for 2025. If I had to use one word to sum up this year it is alignment. There were so many years of my business that just felt like a grind because I was always seeking out the next goal or milestone. I've worked on this a lot since 2020 and found a good rhythm that felt sustainable. After Honeycomb turned eight this June I felt a big shift that rocked me a bit. Despite a lot of work on boundaries, work/life balance and my overall health, I knew there was some shedding I needed to do. There were some things I needed to move on from and move into in order to find the kind of fulfillment in my business that I have in my life.

That led to some major decisions that surprised me but my gut knew were the right ones to make. My gut was right. I put my head down, deciding that going offline was the best thing I could do for my creativity and mental health. That was the right call too. In this offline season I've not only created some of my best work for clients, I've been creating for myself here in the studio through crafting and candle making and creating apothecary goods. Getting back to the tactile and the tangible has been healing in ways I never imagined.

For so long I only created for others, easy to do when you are constantly serving clients. However, I found so much freedom in creating for the sake of creating. So much freedom in not having a destination, but simply allowing myself to play and explore. So much peace in getting out of my head and into my body.

Somehow in a year that has me working like those early years of my business with late nights, early mornings, and long days, I'm actually finding *more* space to take care of myself. Being in the studio has allowed me to tap inward in ways I've not managed to before. It's opening me up, allowing me to tune in, and get really clear on what my body and mind needs.

So even in this season of alignment, I'm also in a season of unraveling. For possibly the first time in my life I'm content with not knowing exactly what's ahead. I'm working in the now, showing up for myself and my family, showing up for our clients, and trusting that what's ahead will be beautiful, timely, and aligned.

Looking back, leaving Instagram was the single best business decision I've made all year. As a brand strategist and marketer I know it's not right for every business and it may not be right for Honeycomb forever. Not to sound like a Hallmark Christmas movie (my holiday guilty pleasure, love you so much Hallmark)...sometimes you just need to push pause on the thing keeping you up at night so you can get back to the things that bring your soul to life.

I'll be sharing more about what 2025 will look like for us and how we'll be serving clients in the new year. Brand in a Week isn't going anywhere, but there will be some new ways to work with us coming soon.

One thing I've been loving about this "offline" season is that I've still been able to connect with so many of you through Coworking sessions, Brand Brainstorms, and through the shop. You guys are loving the Honeycomb Crew and the Daily Overview Planner so as a treat, I'm giving you 25% off sitewide through the end of the week. There's no code needed so just add what you love to your cart and you'll be set! The shop is made entirely of curated goods from other small businesses and items designed by me personally.

I'm also offering buy one, get one on Brand Brainstorm sessions for 2025. If you're looking for a little more clarity or need a sounding board for your ideas, let's chat!

Thank you for being here, thank you for your grace and patience during a season where I've not shared as much, and thank you for being on this journey with me.

I hope your holiday season is merry and bright in ways that warm your soul.

Sending love and a warm hug,

Callie