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Hi Reader,

Today marks an exciting new chapter in our journey together. After months of deep work, soul-searching, and reimagining what's possible, I'm thrilled to introduce you to Honeycomb 3.0 – a complete transformation of our business and approach to brand building.

More Than a Refresh

After five years of offering Brand in a Week, I started to feel constrained within our current services. Clients needed more – more strategy, more consulting, more resources beyond the design work. They valued our strategy as much as our design skills, yet our services were primarily design-focused.

We went back to the drawing board, peeling back Honeycomb layer by layer.

We developed The Honeycomb Method – our holistic approach that treats your brand as a living ecosystem rather than disconnected parts. Every client now receives:

• A foundational Brand Clarity process
• A customized strategy for each layer of your brand
• The choice of how much of that ecosystem we build together

We've introduced new service pathways tailored to where you are on your business journey. Along the way, a new philosophy emerged and that philosophy became the foundation for our new approach informing everything from our prep work to our content.

For Past Clients

If we've worked together before, you might be wondering what this means for you. First, thank you for being part of our journey! The work we did together helped shape this evolution.

The next phase of Honeycomb 3.0 includes services designed specifically for you focused operations, consulting, and business management. We are in the process of developing a dashboard where you'll be able to access trainings and tools from me, along with a menu of services to continue developing your brand ecosystem.

What's Coming Next

This is just the beginning of what I'm calling our "slow launch." In the coming weeks, I'll be sharing deeper dives into our new framework, behind-the-scenes looks at our rebrand process, and resources to help you evaluate your own brand ecosystem.

I invite you to explore our new website at honeycombcreates.com and let me know what resonates with you.

A Personal Note

This evolution reflects not just business strategy but personal growth. After a year of rediscovering my voice and authentic self, Honeycomb 3.0 finally feels like a true expression of who I am and the value we bring to clients. The vibrant colors, natural elements, and comprehensive approach align with my belief that brands should be both beautiful and functional, distinctive and sustainable.

I'm deeply grateful for your support on this journey, and I can't wait to share more with you in the weeks ahead.

With excitement for this new chapter,

Callie

P.S. I'd love to hear your thoughts on our new direction! Reply to this email and let me know your first impressions.