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Hi! Callie here -- the newsletter is where I share all the messy behind the scenes stuff.

What used to work isn’t working anymore

Published 28 days ago • 1 min read

Hi Reader,

If your business has started to feel… off—you’re not imagining it.

What used to work isn’t landing. Your offers and approach have evolved, but the messaging feels dated. Growth may be stagnant or slow and the direction feels blurry.

I’ve been hearing some version of that from almost every business owner I talk to. And I’ve felt it in my own business too.

This month marks 9 years since I started this business. In that time, I’ve worked with over 100 brands across more than 25 industries—and what I’ve learned, again and again, is this: clarity comes first. Before content. Before design. Before any big shift.

That’s why I’ve shifted my work to focus on brand strategy. Helping people name what’s no longer working, understand what’s actually going on, and create a path forward that feels true to them.

Right now, I’m offering Brand Brainstorms—90-minute strategy sessions designed to help you figure out what’s feeling misaligned and what to do about it.

A space to talk it out and get clear on your next steps

If that sounds like what you need, you can book your session as early as Monday.

​Grab a spot here and let’s get in the weeds, together.

– Callie

P.S. if you've not checked out the new website, you can do that here!

Have questions? Hit reply to this email and we'll help out!

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Hi! Callie here -- the newsletter is where I share all the messy behind the scenes stuff.

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