Hi friend, Lengthy catch up ahead so if you're not interested in scrolling to the bottom, there's 25% off the entire Cowork shop right now through the end of the week, no code needed. Okay now that we have that out of the way, let's gab! It's been awhile since I've dropped into your inbox. There's so much I want to tell you about the last few months -- about the work we're doing, being off Instagram, and what's ahead for 2025. If I had to use one word to sum up this year it is alignment....
4 months ago • 3 min read
Well, Reader, it's been a minute... I've not been in your inbox since the launch of Cowork and it's truly for no other reason than I've been in some really deep work lately. I've been in the kind of work that leaves me feeling both deeply fulfilled and at the same time without many "takeaways" or "learning lessons" or "hot takes". I'm doing the kind of work I've always dreamed of: a convergence of my design skills with my "loves to solve a puzzle" marketing brain. The funny thing is, this...
8 months ago • 2 min read
Hi Reader, Sometimes you just need to pick someone's brain about your business. Maybe it's an idea or maybe you just need a sounding board. That's why I created the Brand Brainstorms for Cowork. It's your opportunity to get advice and insight from me (a brand strategist who will always have your back!). And today you can get one for FREE! I'm doing my first-ever giveaway to celebrate the launch of Cowork. THREE lucky winners will get two of my favorite Cowork products PLUS a free consulting...
10 months ago • 1 min read
Hey Reader, I woke up this morning feeling like it was Christmas. Cowork has been a mostly behind the scenes effort and today, on Instagram live, I *finally* shared the products I've curated for the shop. If you didn't get a chance to join me, you can watch the replay here. It's less than 30 minutes and includes everything you need to know from pricing to the product details to how you can purchase. Speaking of the launch, mark your calendars for June 13 at 9am CT. That's when everything is...
10 months ago • 1 min read
Hi Reader, It's official, we're one week away from the Cowork launch and I. Am. Giddy. Before we get there, I want to invite you to a special pre-party happening tomorrow. At 10am CT, I'm sharing all the products for the Cowork shop and doing a little Q&A over on Instagram. I already know it's going to be the highlight of my week and I'd love to see you there! Hop over to my latest Reel and tap the reminder so you get notified when I go live. In other launch news, I've been reflecting on why...
10 months ago • 2 min read
Hi Reader, If you know me personally, you know there's something that happens when I'm really passionate about a topic. Well, two things: one, I start talking *really* fast and two, I can't shut up about it. That's how I feel about Cowork right now. Yet, I've been holding out on telling you all the details about the launch because truthfully, I was a little nervous. Nervous I might say too much and not be able to meet your expectations, nervous because I've never really done something like...
11 months ago • 4 min read
A season of growth ↓ Hey Reader, Popping into your inbox today to share some things I reflected on during my morning walk. If you follow us on Instagram, you might know we are launching a new brand in June. This is our first major launch since Brand in a Week in 2020. It's also something completely new that we've never done before. Despite jumping into new territory, I'm feeling really at ease and honestly so excited for what's ahead I can hardly stand it. As I was on my walk this morning, I...
about 1 year ago • 5 min read
Hi Reader, I'm not sure where this Tuesday finds you, but in my conversations over the past week, it seems many of us are feeling the full spectrum of emotions when it comes to January. So if that's you, I left you a little voice note below with some encouragement. I invite you to take a pause then take a deep breath, close your eyes, and listen. Cheering you on, Callie
about 1 year ago • 1 min read
Oh hey there, It's been one of those weird weeks where things couldn't be more different among our clients. So much so that it's compelled me to sit down and write about it and I'll admit, I'm a little nervous to hit send. But I want to be more brave and bold this year, so here we go: On the one hand, we are still unable to access a client's Instagram account in part, because I failed to put clear instructions and expectations in place, and on the other hand, we designed and built a website...
about 1 year ago • 3 min read